CRM Manager - EMEA | Incline Gaming Marketing
About this role
Careers / CRM Manager – EMEA CRM Manager – EMEA Overview Application Salary: £35,000 – £50,000 annually Job type: Full time Job location: London, UK We are seeking a highly skilled CRM Manager based in our London office to lead and optimize our CRM efforts across online casino and sportsbook clients. This role is integral to driving player engagement, retention, and revenue through innovative lifecycle campaigns, data-driven strategies, and comprehensive CRM operations. The ideal candidate will have a deep understanding of promotional strategies, and CRM best practices. Design and implement promotional strategies to maximize engagement and lifetime value. Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging. Analyze campaign effectiveness using key performance indicators (KPIs) and provide actionable insights. Prepare regular reports to track progress and inform future strategies. Develop tailored lifecycle models to optimize player onboarding, retention, upsell, cross-sell, and reactivation. Set up and manage automated campaigns triggered by player behaviors. Utilize predictive analytics to identify at-risk players and implement targeted retention tactics. Design and optimize customer lifecycle journeys, player segmentation, and VIP programs Proven experience in CRM management, preferably in the online gaming or sportsbook industry. Strong understanding of player behavior, lifecycle management, and promotional strategies. Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns. Analytical mindset with the ability to interpret data and translate insights into actionable strategies. Excellent communication and collaboration skills to work effectively with internal and external stakeholders. A dynamic work environment in a fast-growing company. Hybrid Work - 3 days minimum in office Opportunities to make a significant impact on business growth. Competitive salary and benefits package. Continuous learning and professional development opportunities. Join our team and lead the way in delivering exceptional player experiences through innovative CRM strategies! Full Name * Email Address * Phone Number Role Applying For * Cover Letter * Upload Resume * Choose File No file chosen Delete uploaded file (accepted file types: .doc, .docx, .pdf) Consent * By using this form you agree with the storage and handling of your data by this website. Share with Pentasia iGaming Recruitment If you consent to our sharing your information with our sister company, Pentasia , the leading iGaming recruitment consultancy, for consideration for other job openings, check here.
What this role is, and what else it is called
Employers in London advertise this kind of work as CRM Manager, Salesforce Developer, Salesforce Consultant and Salesforce Technical Lead too, so it is worth searching more than one wording. It is a lead or principal Enterprise Applications role in London, advertised as hybrid, splitting time between home and the office.
About hiring at Inclinegaming
Inclinegaming has 4 other live technology roles on its careers page, across Enterprise Applications and UX, UI & Digital Design. Of those, 80% are advertised as fully remote and 20% as hybrid. We have been observing Inclinegaming hiring technology staff since June 2026. See all Inclinegaming roles, salaries and stack.
How this role compares to the market
London has 4,326 live IT vacancies across 1,366 employers, with a median advertised salary of £70,000. Browse London roles.
Lead and principal roles make up 1,635 of the live UK IT market and advertise a median of £80,000.
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Detected on Inclinegaming's careers page. ProdReady Recruitment lists this vacancy as an aggregator and is not the employer; applications go to the employer's own site. More IT jobs in London.