Enterprise Architect - Salesforce Marketing Cloud | VML MAP MAP

About this role

London Enterprise Architect - Salesforce Marketing Cloud May 18, 2026 Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you thrive on shaping the strategic technological future of the world’s leading brands? Are you a visionary architect who can orchestrate complex MarTech ecosystems to deliver hyper-personalised customer experiences at scale? Can you translate ambitious business objectives into scalable, compliant, and future-proof enterprise architectures? If you are a strategic technology leader with a consultancy mindset, strong stakeholder management skills, and a passion for driving innovation across enterprise MarTech landscapes, then you might be the Enterprise Architect we’re looking for. What will your day look like? As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wide MarTech architecture for our clients. You will operate at the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes. You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term business objectives while supporting innovation, operational excellence, scalability, and profitability. You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice. More specifically, your responsibilities will include: Strategic Vision & Enterprise Roadmaps Define and maintain enterprise MarTech architectural roadmaps aligned to both short-term and long-term business goals. Translate complex business strategies into scalable technical visions and actionable transformation plans. Align enterprise architecture with broader business and marketing objectives to support growth and customer-centricity. Support clients in defining future-state architecture and transformation strategies. Enterprise Architecture & MarTech Orchestration Design and orchestrate complex enterprise MarTech ecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources. Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments. Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape. Simplify and optimise enterprise ecosystems while maintaining alignment with strategic business goals Data, Governance, Privacy & Security Define enterprise-wide data architecture strategies, governance principles, and integration standards. Ensure compliance with data privacy regulations such as GDPR and CCPA through Privacy by Design principles. Establish architectural governance frameworks, standards, and best practices. Ensure enterprise solutions maintain strong security, scalability, and data quality standards. Innovation & Emerging Technologies Drive innovation initiatives and continuously evaluate emerging MarTech, AI, and cloud technologies. Identify opportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption. Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices Champion AI adoption and innovation initiatives where relevant. Consultancy, Client Leadership & Business Growth Act as a trusted advisor to senior client stakeholders, including CMOs, Enterprise Architects, and business leadership teams. Influence strategic decision-making by connecting business needs with enterprise technology opportunities Support pre-sales, strategic consulting, innovation initiatives, and transformation programs. Partner with Account, Strategy, and Solution Consulting teams to identify growth opportunities and shape enterprise solution approaches. Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes. Cross-Capability Collaboration & Technical Leadership Operate across cross-functional and cross-capability teams, including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Account capabilities. Provide technical leadership across large-scale and complex client engagements. Mentor and support Solutions Architects, Technical Architects, Developers, and other technical specialists. Drive alignment across global teams, portfolios, and capabilities to promote reusable enterprise patterns and best practices. Contribute to communities, guilds, knowledge-sharing initiatives, and capability growth across VML MAP. Operationalisation & Continuous Improvement Support the stabilisation, optimisation, and operationalisation of enterprise MarTech ecosystems. Ensure enterprise solutions deliver measurable business outcomes and long-term operational success. Oversee KPIs, performance metrics, and ROI expectations across enterprise platforms. Participate in resolving complex technical and operational challenges across client ecosystems. Who are you going to work with? You will operate at the intersection of business and technology, engaging with a broad spectrum of stakeholders internally and externally. You will work closely with: C-suite stakeholders, including CMOs and enterprise leadership teams. Client architects, technical teams, and external vendors. Internal Account, Strategy, Experience, Paid Media, Marketing Operations, and Solution Consulting teams. Technical Architects, Solutions Architects, Developers, Data Engineers, TPMs, and other Tech & Data specialists. Communities, Guilds, and innovation initiatives across the wider VML MAP organisation. At VML MAP, we value diversity, collaboration, innovation, and continuous growth. We empower our leaders to bring both strategic thinking and personal leadership into their day-to-day work while helping others grow and succeed. What do you bring to the table? As a person, you are a strategic and influential technology leader with strong emotional intelligence and consultancy capabilities. You can navigate ambiguity, influence senior stakeholders, and connect business strategy with enterprise technology direction. You are highly collaborative, self-driven, innovative, and commercially aware, with a passion for mentoring others and contributing to the wider growth of the organisation. You are comfortable operating across both strategic transformation discussions and complex enterprise technology challenges. In addition, you have: 10+ years of progressive experience in technical architecture, with extensive experience operating in Enterprise Architect roles within MarTech ecosystems Deep expertise across Salesforce Marketing Cloud and broader enterprise MarTech platforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems. Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments. Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performance optimisation.

What this role is, and what else it is called

Employers in London advertise this kind of work as CRM Manager, Salesforce Developer, Salesforce Consultant and Salesforce Technical Lead too, so it is worth searching more than one wording. It is a lead or principal Enterprise Applications role in London, advertised as on-site.

About hiring at Wt Map

Wt Map has 22 other live technology roles on its careers page, across Enterprise Applications, Technology Product & Delivery and Data, AI & Machine Learning. Elsewhere in its adverts Wt Map asks for JavaScript, SQL, Scrum, Python and Java. We have been observing Wt Map hiring technology staff since May 2026. See all Wt Map roles, salaries and stack.

How this role compares to the market

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634 live UK roles list Salesforce right now, from 139 employers. The median advertised salary is £60,000; 24% are advertised as remote. Browse Salesforce roles.

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Technologies mentioned

Detected on Wt Map's careers page. ProdReady Recruitment lists this vacancy as an aggregator and is not the employer; applications go to the employer's own site. More IT jobs in London.