CRM Marketing Lead
About this role
About Us Careers Ethical Recruitment Podcast Blog Contact Us close '); }); jQuery('#-pro- 8-6 .oxy-pro- show-dropdown . item:not(. item-has-children) > a', 'body').each(function(){ jQuery(this).append(' '); }); This Vacancy has been filled This vacancy has been filled, but we are always looking for candidates for similar roles. If you are looking for a CRM Marketing Lead or similar job, please contact our team or submit your CV Marketing ★ Specialism Salary: £ 45,000 - £ 50,000 Location: Maidstone , South East Our Reference: MV 13212 >> View More Roles in this Sector Key Details Apply Now Contact Alice about this role. 07494 454 777 Submit CV Our Promise Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly. CRM Marketing Lead Working Style: Initially office based - Hybrid working (2 remote 3 office days per week) available after successful probation period Client: Memory & Data Storage Supplier, Excellent Company Culture, Supportive Senior Leadership Team Benefits: Company Events, Employee Assistance Programme, EV Car Scheme + More The Opportunity: Reporting into the Marketing Lead, the CRM Marketing Lead will sit at the intersection of strategy, technology, and analytics, and the initial focus of building a scalable, predictable operational engine behind marketing and sales performance through the CRM. With future plans to drive continuous improvement through AI and automation, you’ll work closely & strategically with the wider marketing team in planning, executing, and regularly reviewing go-to-market strategies, ensuring they’re executed in-line with the company vision and aspirations. Roles & Responsibilities: Funnel & Marketing Operations: Own and optimise the end-to-end marketing funnel, from initial engagement through to sales handover. Lead the design and build of a scalable revenue growth engine , refining lifecycle stages, lead routing, qualification logic and conversion journeys to drive stronger pipeline performance. Salesforce & Marketing Technology: Lead the optimisation and continuous improvement of marketing with Salesforce and the wider martech stack. Ensure system integration between tools, robust lifecycle management, accurate attribution, and a scalable foundation to support future growth. Campaign Operations & Attribution: Establish best practice for campaign setup, tracking and performance attribution, ensuring all activity is measurable, consistent and aligned to revenue outcomes. Support the transition of campaign execution and monitoring into dedicated roles over time. Lead Management & Nurture: Design and implement lead scoring, qualification and nurture frameworks, enabling efficient progression to sales readiness and clear, scalable handover processes between Marketing and Sales. Marketing Automation & AI Enablement: Drive the implementation of marketing and workflow automation, identifying opportunities to introduce AI tools that enhance efficiency, scalability and decision-making across the function. Data Quality & Governance: Embed high standards of data accuracy, integrity and compliance, establishing strong governance practices across CRM and marketing systems. Reporting & Performance Insight: Build and implement reporting frameworks and dashboards that provide clear funnel visibility and actionable insight. Enable teams to self-serve performance data while identifying opportunities to further optimise go-to-market execution. Continuous Improvement & Strategic Projects: Act as a subject matter expert for marketing operations, continuously identifying opportunities to enhance systems, processes and performance, and leading future marketing ops and revenue optimisation projects as the function evolves. Skills & Experience: Previous experience in Marketing Operations, Revenue Operations or CRM-led roles within a B2B environment . Strong understanding of marketing funnels, lifecycle management and lead processes , with the ability to design and optimise scalable frameworks. Hands-on experience with CRM platforms (e.g. Salesforce, or other major CRM systems) and marketing technology ecosystems, including marketing automation and campaign tracking . Confident working with data, reporting and attribution , with the ability to turn insight into actionable improvements and drive performance visibility. Highly process-driven with strong attention to detail , and a track record of improving systems, workflows and operational efficiency. Experience collaborating with cross-functional stakeholders , with the ability to communicate ideas clearly and influence at all levels of the organisation. Proactive and forward-thinking mindset , with an interest in AI tools and automation to enhance marketing effectiveness and scalability. Live within a commutable distance to the office, as this role will be fully office based during the planning and initial building stages of the project, with the potential for hybrid working after. 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What this role is, and what else it is called
Employers in the UK advertise this kind of work as Salesforce Developer, CRM Manager, ServiceNow Developer and Salesforce Consultant too, so it is worth searching more than one wording. It is a lead or principal Enterprise Applications role in the UK, advertised as hybrid, splitting time between home and the office.
About hiring at Wearemarmion
Wearemarmion has 25 other live technology roles on its careers page, across QA & Software Testing, Data, AI & Machine Learning and IT Support & Service Desk. Of those, 35% are advertised as fully remote and 31% as hybrid. Where Wearemarmion states a salary, the median advertised ceiling is £49,250 across 26 roles. Elsewhere in its adverts Wearemarmion asks for C#, Java, SQL, ServiceNow and Power BI. See all Wearemarmion roles, salaries and stack.
How this role compares to the market
634 live UK roles list Salesforce right now, from 139 employers. The median advertised salary is £60,000; 24% are advertised as remote. Browse Salesforce roles.
Lead and principal roles make up 1,635 of the live UK IT market and advertise a median of £80,000.
Market figures are today's snapshot of live UK roles on employer careers pages; see hiring trends.
Technologies mentioned
Detected on Wearemarmion's careers page. ProdReady Recruitment lists this vacancy as an aggregator and is not the employer; applications go to the employer's own site.