Customer Lifecycle & CRM Manager
About this role
This role owns lifecycle messaging programs across email, web, in-product, and related channels, helping drive customer activation, engagement, retention, adoption, and revenue growth. The ideal candidate combines CRM expertise, customer insight, experimentation, and data-driven decision making to create effective customer journeys across multiple brands and product categories. We are willing to consider senior level candidates for this position. Define and execute lifecycle marketing strategies that improve activation, engagement, retention, and customer lifetime value.Build, launch, and optimize customer journeys across email, web, in-app, and related customer communication channels.Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.Analyze campaign and customer performance data, identifying opportunities for optimization, cross-sell, upsell, and retention.Help improve CRM tooling, customer data quality, automation capabilities, and lifecycle marketing processes across the organization.Mentor and support team members while helping establish scalable lifecycle marketing best practices. Experience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.Ability to translate data and customer insights into practical, measurable marketing actions.Strong stakeholder management skills and experience working across marketing, product, commercial, and technical teams.Excellent project management, communication, and prioritization skills.Interest in music technology, creator tools, subscriptions, or customer experience programs is advantageous. Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
What this role is, and what else it is called
Employers in Cambridge advertise this kind of work as ServiceNow System Administrator, Salesforce Developer, NetSuite certification (ERP Consultant, Administrator, or similar). and Familiarity with CRM platforms and marketing performance measurement. too, so it is worth searching more than one wording. It is a lead or principal Enterprise Applications role in Cambridge, advertised as on-site.
About hiring at Inmusicbrands
Inmusicbrands has 7 other live technology roles on its careers page, across Software Engineering, UX, UI & Digital Design and IT Leadership & Management. Elsewhere in its adverts Inmusicbrands asks for C++, Python, Linux, Scrum and SQL. See all Inmusicbrands roles, salaries and stack.
How this role compares to the market
Cambridge has 295 live IT vacancies across 88 employers. Browse Cambridge roles.
Lead and principal roles make up 1,637 of the live UK IT market and advertise a median of £80,000.
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Detected on Inmusicbrands's careers page. ProdReady Recruitment lists this vacancy as an aggregator and is not the employer; applications go to the employer's own site. More IT jobs in East of England.