AI in non-tech jobs.
What share of non-IT job adverts ask for or involve AI skills or tools?
1.7% of UK employers' non-tech job adverts ask for or involve AI skills or tools (averaged across employers; n=6,634 employers).
Sample: 6,634 employers · source: UK employers' careers pages · data to 18 October 2026
By job function
| Function | Figure | Sample (employers) | In words |
|---|---|---|---|
| Marketing | 9.2% | 491 | In Marketing, 9.2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=491 employers). |
| Creative & Design | 4.5% | 430 | In Creative & Design, 4.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=430 employers). |
| Science & Research | 3.9% | 114 | In Science & Research, 3.9% of employers' non-tech job adverts ask for or involve AI skills or tools (n=114 employers). |
| Management & Executive | 3.7% | 596 | In Management & Executive, 3.7% of employers' non-tech job adverts ask for or involve AI skills or tools (n=596 employers). |
| Finance & Accounting | 3% | 543 | In Finance & Accounting, 3% of employers' non-tech job adverts ask for or involve AI skills or tools (n=543 employers). |
| Sales | 2.6% | 1,085 | In Sales, 2.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,085 employers). |
| Other | 1.8% | 1,072 | In Other, 1.8% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,072 employers). |
| Engineering | 1.7% | 1,224 | In Engineering, 1.7% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,224 employers). |
| HR | 1.6% | 276 | In HR, 1.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=276 employers). |
| Legal | 1.6% | 296 | In Legal, 1.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=296 employers). |
| Customer Service | 1.3% | 380 | In Customer Service, 1.3% of employers' non-tech job adverts ask for or involve AI skills or tools (n=380 employers). |
| Operations & Logistics | 0.7% | 878 | In Operations & Logistics, 0.7% of employers' non-tech job adverts ask for or involve AI skills or tools (n=878 employers). |
| Admin & Office | 0.5% | 521 | In Admin & Office, 0.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=521 employers). |
| Education | 0.2% | 538 | In Education, 0.2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=538 employers). |
| Healthcare & Care | 0.2% | 1,051 | In Healthcare & Care, 0.2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,051 employers). |
| Construction & Trades | 0% | 647 | In Construction & Trades, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=647 employers). |
| Hospitality & Catering | 0% | 416 | In Hospitality & Catering, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=416 employers). |
| Manufacturing & Production | 0% | 275 | In Manufacturing & Production, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=275 employers). |
| Retail | 0% | 148 | In Retail, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=148 employers). |
By region (registered office)
| Region | Figure | Sample (employers) | In words |
|---|---|---|---|
| London | 3.6% | 1,032 | In London, 3.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,032 employers). |
| North East | 2.1% | 169 | In North East, 2.1% of employers' non-tech job adverts ask for or involve AI skills or tools (n=169 employers). |
| North West | 2% | 569 | In North West, 2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=569 employers). |
| South East | 1.5% | 818 | In South East, 1.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=818 employers). |
| South West | 1.4% | 431 | In South West, 1.4% of employers' non-tech job adverts ask for or involve AI skills or tools (n=431 employers). |
| Yorkshire and The Humber | 1.3% | 426 | In Yorkshire and The Humber, 1.3% of employers' non-tech job adverts ask for or involve AI skills or tools (n=426 employers). |
| East of England | 1.2% | 430 | In East of England, 1.2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=430 employers). |
| East Midlands | 0.8% | 282 | In East Midlands, 0.8% of employers' non-tech job adverts ask for or involve AI skills or tools (n=282 employers). |
| Scotland | 0.7% | 299 | In Scotland, 0.7% of employers' non-tech job adverts ask for or involve AI skills or tools (n=299 employers). |
| Wales | 0.7% | 149 | In Wales, 0.7% of employers' non-tech job adverts ask for or involve AI skills or tools (n=149 employers). |
| West Midlands | 0.5% | 417 | In West Midlands, 0.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=417 employers). |
| Northern Ireland | 0.4% | 76 | In Northern Ireland, 0.4% of employers' non-tech job adverts ask for or involve AI skills or tools (n=76 employers). |
By sector
| Sector | Figure | Sample (employers) | In words |
|---|---|---|---|
| Information & communication | 9.5% | 599 | In Information & communication, 9.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=599 employers). |
| Public administration & defence | 2.5% | 52 | In Public administration & defence, 2.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=52 employers). |
| Finance & insurance | 2.2% | 269 | In Finance & insurance, 2.2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=269 employers). |
| Professional, scientific & technical | 2.1% | 891 | In Professional, scientific & technical, 2.1% of employers' non-tech job adverts ask for or involve AI skills or tools (n=891 employers). |
| Wholesale & retail | 1.8% | 443 | In Wholesale & retail, 1.8% of employers' non-tech job adverts ask for or involve AI skills or tools (n=443 employers). |
| Administrative & support services | 1.8% | 396 | In Administrative & support services, 1.8% of employers' non-tech job adverts ask for or involve AI skills or tools (n=396 employers). |
| Agriculture, forestry & fishing | 1.5% | 65 | In Agriculture, forestry & fishing, 1.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=65 employers). |
| Other services | 1.1% | 413 | In Other services, 1.1% of employers' non-tech job adverts ask for or involve AI skills or tools (n=413 employers). |
| Manufacturing | 0.6% | 580 | In Manufacturing, 0.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=580 employers). |
| Education | 0.5% | 390 | In Education, 0.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=390 employers). |
| Arts, entertainment & recreation | 0.5% | 216 | In Arts, entertainment & recreation, 0.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=216 employers). |
| Transport & storage | 0.3% | 224 | In Transport & storage, 0.3% of employers' non-tech job adverts ask for or involve AI skills or tools (n=224 employers). |
| Real estate | 0.3% | 186 | In Real estate, 0.3% of employers' non-tech job adverts ask for or involve AI skills or tools (n=186 employers). |
| Health & social care | 0.1% | 805 | In Health & social care, 0.1% of employers' non-tech job adverts ask for or involve AI skills or tools (n=805 employers). |
| Energy supply | 0% | 47 | In Energy supply, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=47 employers). |
| Water, sewerage & waste | 0% | 53 | In Water, sewerage & waste, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=53 employers). |
| Construction | 0% | 603 | In Construction, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=603 employers). |
| Hospitality & food service | 0% | 339 | In Hospitality & food service, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=339 employers). |
By company size
| Size band | Figure | Sample (employers) | In words |
|---|---|---|---|
| Micro companies | 2.5% | 602 | In Micro companies, 2.5% of employers' non-tech job adverts ask for or involve AI skills or tools (n=602 employers). |
| Group-accounts filers | 2% | 371 | In Group-accounts filers, 2% of employers' non-tech job adverts ask for or involve AI skills or tools (n=371 employers). |
| Small companies | 1.8% | 1,821 | In Small companies, 1.8% of employers' non-tech job adverts ask for or involve AI skills or tools (n=1,821 employers). |
| Full-accounts filers (size unknown) | 1.6% | 715 | In Full-accounts filers (size unknown), 1.6% of employers' non-tech job adverts ask for or involve AI skills or tools (n=715 employers). |
| Medium-sized companies | 0% | 123 | In Medium-sized companies, 0% of employers' non-tech job adverts ask for or involve AI skills or tools (n=123 employers). |
How this is measured
Region segments are the employer's registered-office region (Companies House), not the job's location. Job pages whose title is classified outside IT & Software (titles pass; physical Engineering counts as non-tech) where the candidate is asked for AI skills or tools, or the role's work involves AI. Two steps: a case-rule regex (PageFeatureExtractor::aiMentions: AI, ChatGPT, Copilot, generative AI, machine learning, prompt engineering, LLMs) finds pages mentioning AI — read from the ATS job description when the page carries one, else only from the advert window around the page's own title, so other jobs' listing cards ("Open positions AI Business Partner …") don't count — after removing recruitment-tooling statements, cookie/privacy text, company names and .ai domains; then an LLM context check (research.php --mode=ai-check, AiContextClassifier) reads ±300 characters around up to three mentions plus the job title and judges each page job_requires, job_culture (the employer embraces AI in how it works but asks nothing specific of the candidate) or not_job (the employer's product, company or investors, another job's title, menus, recruitment AI policy, CV advice). Only job_requires counts; on the 1,000-company trial about half the regex matches were not about the job. value_json.culture_pct = share judged job_culture, regex_pct = share with any regex AI mention (the figure before the check), unchecked_adverts = adverts with a mention not yet judged (counted as non-AI, so while any remain the value is a floor), skill_required_pct = share where an AI tool is the object of a requirement ("experience with ChatGPT") and the check agreed. Titles the classifier permanently failed on are excluded. Employer-weighted: each employer's share of its own adverts is computed, then averaged across employers, so every employer counts once however many adverts it posts; n = employers (min n applies to employers), value_json.adverts = adverts behind them. value_json.employers_any_pct = % of employers with at least one such advert. Adverts: job pages whose linked title the title classifier settled as a real job (an "Apprenticeships", "Early Careers" or "Graduate programme" page is not an advert); pages whose title is not classified yet are left out, so coverage grows as titles are classified. Adverts whose own stated posted / closing date is more than 180 days old are stale and left out.
Cite this
Free to quote with a credit and a link.
ProdReady Recruitment (2026). AI in non-tech jobs. Data to 18 October 2026. https://ProdReadyRecruitment.com/research/ai_in_non_tech
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